In this episode of The 3P’s Podcast, Zeus Fire and Security CEO, Scott R. Elkins, sits down with Chris McGurk, Vice President of National Sales, to talk about what it takes to build scalable, high-performing sales teams in today’s evolving fire and security industry.
Chris leads Zeus’ national accounts division, helping protect over $15 billion in commercial assets. Together, Scott and Chris share lessons from nearly two decades of working side by side — from the early days at UAS to building Zeus into a nationwide platform of trusted life-safety providers.
Key takeaways from this episode:
- How data, technology, and Salesforce have revolutionized sales leadership
- Why leading indicators matter more than lagging metrics
- The shift from selling on price to selling on value
- How Zeus uses technology to empower local teams and scale smarter
- The evolution of the fire and security industry — from loss prevention to operational intelligence
Whether you’re a business owner, sales leader, or industry professional, this episode offers practical insights on growth, leadership, and the future of life safety.